We are focused at the market of Web users with analytic needs (15 to 20% of Web audience). Our aim is to gain at least 7% of the $20B online advertising market (that is, 'analytic' 15% of $10B search-related advertising, which gives more than $1B). AuthorWeb will allow advertisers to draw attention of genuinely interested Web users. Our pricing model is based on a per-click charge.
Web users get more sophisticated, want to do more things but get lazier, so advanced tools are needed. And Web advertising is not shrinking, so the company that will offer better Web search and collaboration tools will get more ad revenue, so the first implementer will be the winner.